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Direct and Interactive Marketing Special Interest Group 

ARC: Connections: SIGs: Direct and Interactive Marketing 

areas: direct: sig

The Direct and Interactive Marketing SIG serves members who are interested in the research, teaching, and practice of Direct Marketing, both in consumer and business-to-business applications. As the field of Direct Marketing continues to expand, encompassing all non-store sales channels including the Internet, direct mail, telemarketing, catalogs, and direct response broadcast, we provide opportunities for educators and practitioners to share ideas in a collegial environment at AMA conferences.

Direct and Interactive Marketing SIG Leadership

Chair
Dale Lewison
University of Akron
ldale@uakron.edu

Vice Chair Communications
Carol Scovotti
University of Wisconsin Whitewater
College of Business and Economics
Whitewater, WI 53190
scovottc@uww.edu

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