ARC: Teaching: Materials: Internet or Library Databases
ARContribution by Michael R. Luthy and Maria Joseph Xavier
These materials can be used in an MBA course that deals with executive business skills. To add resources to this list, please send email to arc@ama.org.
Books:
Castleberry, Stephen B. (2001), "Using Secondary Data in Marketing Research: A Project That Melds Web and Off-Web Sources," Journal of Marketing Education, 23 (December), 195-203.
Forrest, Edward (2003), Internet Marketing Intelligence: Research Tools, Techniques and Resources, McGraw-Hill Irwin.
Related ARC Materials: