ARC: Teaching: Textbooks: E-Marketing or E-Commerce
areas: ecommerce: Textbooks
Note that texts in this area typically vary on a marketing-IT dimension. Some texts (often using the term E-Commerce) tend to be slightly more IT oriented while other texts may be technically less sophisticated, but with more marketing content.
Textbooks
Albert, Terri C. and William B. Sanders (2003), E-Business.Marketing. Upper Saddle River, NJ: Prentice Hall.
Awad, Elias M. (2004), Electronic Commerce. From Vision to Fulfillment. Upper Saddle River, NJ: Pearson Prentice Hall.
Coupey, Eloise (2001), Marketing and the Internet, Upper Saddle River, NJ: Prentice Hall.
Cox, Barbara G. and William Koelzer (2004), Internet Marketing. Upper Saddle River, NJ: Prentice Hall.
Deital, H. M., P. J. Deital, and K. Steinbuhler (2001), E-Business & E-Commerce for Managers. Upper Saddle River, NJ: Prentice Hall.
Hanson, Ward (2000), Principles of Internet Marketing. Cincinnati: Southwest College Publishing.
Hofacker, Charles F. (2001), Internet Marketing (3 ed.). New York, New York: John Wiley and Sons.
Jelassi, Tawfik and Albrecht Enders (2005), Strategies for E-Business. Upper Saddle River, NJ: Pearson Prentice Hall.
Reedy, Joel and Shauna Schullo (2004), Electronic Marketing. Integrating Electronic Resources into the Marketing Process (Second ed.). Mason, OH: Thomson-Southwester.
Strauss, Judy, Adel El-Ansary, and Raymond Frost (2006), E-Marketing. Upper Saddle River, NJ: Pearson Prentice Hall.
Turban, Efraim, Jae Lee, David King, and H. Michael Chung (2000), Electronic Commerce. A Managerial Perspective. Upper Saddle River, NJ: Prentice Hall.
Urban, Glen L. (2004), Digital Marketing Strategy. Text and Cases. Upper Saddle River, NJ: Pearson Prentice Hall.
Watson, Richard T., Pierre Berthon, Leyland F. Pitt, and George M. Zinkhan (2000), Electronic Commerce: The Strategic Perspective. Fort Worth, TX: The Dryden Press.
To add a text that does not appear in this list, please email arc@ama.org.
Supplementary or Advanced Materials
Brown, John Seely and Paul Duguid (2000), The Social Life of Information, Harvard Business School Press [Journal of Marketing Book Review].
Baldi Pierre, Paolo Frasconi, and Padhraic Smyth (2002), Modeling the Internet and the Web: Probabilistic Methods and Algorithms, Wiley [Journal of Marketing Research Book Review]
Soumen Chakrabarti (2003), Mining the Web: Discovering Knowledge from Hypertext Data, Morgan Kaufman [Journal of Marketing Research Book Review]
Vibert, Conor (2000), Web-Based Analysis for Competitive Intelligence, Quorom Books [Journal of Marketing Research Book Review]
Klosek, Jacqueline (2000), Data Privacy in the Information Age, Quorom Books [Journal of Public Policy & Marketing Book Review (Scroll Down)]
Cortada, James W. Cortada (2001), Making the Information Society: Experience, Consequences and Possibilities, Prentice Hall [Journal of Public Policy & Marketing Book Review]
Lessig, Lawrence (2001), The Future of Ideas: The Fate of the Commons in a Connected World, Random House [Journal of Public Policy & Marketing Book Review]