Marketing and Religion - American Marketing Association

American Marketing Association - Marketing Power

Resource Library Calendar Career Management Community

About The AMA Search

Login

Academic Resource Center

Marketing Metrics and Dashboards, 2.0: New York, NY

Integrating Marketing and Sales: Boston, MA

Marketing Research Conference: Boston, MA
View More

Marketing and Religion

ARC: Teaching : Textbooks: Marketing and Religion

areas: society: Textbooks

ARContribution by Hope Corrigan and Colin Jevons

These are some readings that could be used in a course on religion and marketing

Textbooks

Mann, Alice (1998) The In-Between Church: Navigating Size Transitions in Congregations, ALban Institute: Herndon, VA, ISBN 1566992079 [Publisher's Site].
Atkin, Douglas (2004), The Culting of Brands, Portfolio/Penguin, ISBN 159184096 [Author's Site].

Other Books of Interest

Consuming Religion: Christian Faith and Practice in a Consumer Culture

Journal of Marketing Book Review

Other Resource - Economics and Religion Working Paper Archive

Powered by the American Marketing Association | Copyright © 2008 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.