ARC: Research: Research Tips
Links to research advice and discussion for marketing academics:
- Dealing with Journal Reviews: A Personal Perspective, Bart Weitz, JCPenney Eminent Scholar Chair, University of Florida.
- Defining Interesting Research Problems, Editorial for Marketing Science, Steven M. Shugan, University of Florida.
- In Search of Data, Editorial for Marketing Science, Steven M. Shugan, University of Florida.
- JCR Tips from the Editor, from the Journal of Consumer Research Web site at the University of Wisconsin
- JMR and Your Publication Strategy, PPT slides from Joel Huber's "Meet the Editors" Presentation at Winter AMA, 2006
- Marketing Science, Models, Monopoly Models, and Why We Need Them, Editorial for Marketing Science, Steven M. Shugan, University of Florida.
- Reflections as Editor of the Journal of Consumer Research, Editorial for the Journal of Consumer Research, Richard J. Lutz, University of Florida.
Links to some miscellaneous requests with responses on research questions from ELMAR in 2003.