ARC: Teaching: Textbooks: Marketing and Society Course
areas: society: Textbooks
ARContribution by Colin Jevons
PleaSe direct other suggestions or corrections to arc@ama.org.
Freshman Honors Course
Herb Rotfeld (2001), Adventures in Misplaced Marketing, Quorum Books, ISBN: 1-56720-352-3 [Publisher's Site],
This could be used for a freshman course honors course. There's good depth in each chapter although it is not a formal textbook.
More Advanced Books
Hill, Ronald Paul (2001), Surviving in a Material World: The Lived Experience of People in Poverty, University of Notre Dame Press [Journal of Public Policy & Marketing Book Review from 23(1)], [Journal of Public Policy & Marketing Book Review from 21(1)]
Bloom, Paul N. and Gregory T. Gundlach (2000), The Handbook of Marketing and Society, Sage [Journal of Public Policy & Marketing Book Review]
Chua, Amy (2003), World on Fire: How Exporting Free-Market Democracy Breeds Ethnic Hatred and Global Instability, Doubleday Broadway Publishing Group/Random House [Journal of Public Policy & Marketing Book Review (Scroll Down)]
Johansson, Johny K. (2004), In Your Face: How American Marketing Excess Fuels Anti-Americanism, Financial Times Prentice Hall [Journal of Public Policy & Marketing Book Review (Scroll Down)]
Breen, T. H. (2004), The Marketplace of Revolution: How Consumer Politics Shaped American Independence, Oxford University Press [Journal of Marketing Book Review]
Drug Companies
Angell, Marcia (2004), The Truth About the Drug Companies, How They Deceive Us and What to Do About It, Random House [Journal of Public Policy & Marketing Book Review]
Kassire, Jerome (2004), On the Take: How Medicine’s Complicity with Big Business Can Endanger Your Health, Oxford University Press [Journal of Public Policy & Marketing Book Review]
Food, Health, Nutrition
Nestle, Marion (2002), Food Politics: How the Food Industry Influences Nutrition and Health, University of California Press [Journal of Public Policy & Marketing Book Review]
Campos, Paul (2004), The Obesity Myth: Why America's Obsession with Weight Is Hazardous to Your Health, Gotham Books [Journal of Public Policy & Marketing Book Review]
Critser, Greg (2003), Fat Land: How Americans Became the Fattest People in the World, Mariner/Houghton Mifflin [Journal of Public Policy & Marketing Book Review]
Ippolito, Pauline M. and Janis K. Pappalardo (2002), Advertising Nutrition and Health: Evidence from Food Advertising, 1977-1997, Bureau of Economics Staff Report, Federal Trade Commission [Journal of Public Policy & Marketing Book Review]