Community

Related ARContent:

• Cases
• Games and Simulations
• Textbooks
• Videos and Webcasts

All ARC materials, including research, can be browsed using arc content areas.

The following contains a master list of ARC teaching materials organized by course:

• Advertising: Plan and Buy Local Media
• Advertising: Television Advertisement Archives
• Blogging: Blogs as Public Relations
• Brand Management: Assignments, Cases, Readings, Texts
• Competitive Structure: Excel Exercise
• Consumer Behavior: Video, Challenging Readings
• Customer Lifetime Value: Webinar Archive Video
• Customer Relationship Management: Textbooks
• E-Marketing: Texts for E-Marketing or E-Business
• Entrepreneurship: Asssignments, Cases, Texts
• Ethics: Books and Readings
• Ethnic Marketing: Materials on Ethnic Marketing
• Film: Overview, Citations and Key Links on Movie Marketing
• Global: Cross Cultural Negotiations Exercise
• Global: Suggestions for Class Videos
• Judgment & Decision Making: Presentations and Calculators
• Legal Services: Cases on Small Law Firms
• Marketing Communications SIG: Assignments
• Marketing Communications SIG: Textbooks and Readings
• Marketing Intelligence: Texts and Links to Data Bases
• Marketing and Religion: Texts and Working Paper Archive
• Marketing and Society: Texts for a Freshman Course
• Marketing and Society: Video on Consumption and Freedom
• Marketing Metrics: Cases, Books and Readings on Metrics
• Marketing Research: Managerially Oriented Textbooks
• New Product Development: Books and Articles on Product Development
• Packaging and Design: Packaging and Design
• Principles of Marketing: Textbooks
• Principles of Marketing: Undergraduate Assignments
• Product Placement Product Placement
• Retailing SIG: Kristy's Corner
• Selling and Sales: Free Textbook in PDF Format
• Services SIG: Teaching Resources Page