Case Studies / Branding
	Read stories of successful branding campaigns--and some cautionary tales, too.

[Join AMA] Standards for Satisfaction - Patient satisfaction programs put the focus on service.   High Energy - Sustain the momentum of your cross-functional team.   Good Sport - Manchester United is no longer just a British brand.   A Toast Among Friends - How a Napa Valley winery uses customer communications to compete for share of wallet.   Stay Cool - Apple shines and Puma sprints ahead as the two brands capture “the cool factor.”   Welcome Wagon - Community Health Network in Indiana extended a special welcome to newcomers in the neighborhood and found it can help the bottom line.   [More >>]

Oceania Cruises sets sail with one-to-one marketing campaign by: Kodak Successful segmentations can and do exist by: Market Strategies, Inc.