Case Studies / Global/International
	It's a small world; before exploring it, you can learn from the experience of companies that have gone before

[Join AMA] Good Sport - Manchester United is no longer just a British brand.   The Iridium Story, A Marketing Disconnect? - The problem with wildly creative ideas is they stand a better than even chance of turning out to be wildly creative failures. Well-intentioned projects become saddled with wildly inflated expenses, wildly underestimated problems, and wildly off-base timetables. In retrospect, such appears to have been the case with Iridium.   Corporate branding unifies product lines - A global oil exploration company connects its holdings under one brand umbrella.   'Priceless' a hit with Hispanic audiences - The U.S. Hispanic market has $440 billion in buying power, but only one-third of those consumers has a credit card of any sort, and about one-third does not use banks at all. In other words, it’s the perfect target market for Purchase, N.Y.-based MasterCard International.   Brew n' View - Guinness' visitors center draws newcomers, loyalists alike.   Net Brews up Affinity for Labatt - Beer lovers dial up targeted messages that pay off for Canadian company.   [More >>]

The challenge: Deliver a comprehensive view of the market landscape by: Factiva Rewards network strengthens merchant and member relationships using Unica's Affinium to enhance sales revenue and boost member participation by: Unica