Community

Email Print page

Winter AMA 2006 - Tampa 

ARC: Connections: Conferences: Winter 2006

Winter 2006 Proceedings

The 2006 AMA Winter Educators’ Conference was held February 17-20 at the TradeWinds Island Resort in St. Petersburg. Conference co-chairs were Jean Johnson (Washington State University) and John Hulland (University of Pittsburgh). Some important themes were new product and new market development, customer and brand equity/relationship management and value, as well as market/selling strategy and behavioral and research issues. In addition, you can access the following:

Pictures from Tampa:

AMA IconPowered by the American Marketing Association | Copyright © 2008 MarketingPower, Inc. The site content may not be copied, reproduced, or redistributed without prior written permission of MarketingPower, Inc. or its affiliates.