ARC: Teaching: News: Advertising, PR and Promotion
areas: promotion: teachable news
Trade publications with an emphasis on advertising and marketing communication:
- Ad Rants - Marketing and advertising news "with Attitude." Has a blog-like feel.
- Advertising & Marketing Review - Opinions on the marketing environment and trends.
- Advertising Age - Commentary and exploration from this well known trade publication.
- Brand Republic - UK magazine with news on advertising, marketing, media and PR.
- Marketing News - South-Western's stories on advertising, sales promotion and PR.
- Marketing News - South-Western's stories on integrated marketing communications.
- PR Week - Coverage of current business public relations disasters and victories.
- Promo Magazine - Promotion and communication news and examples appear here.
The ARC is looking for news spotters - find a "teachable" story, bring it to our attention by emailing arc@ama.org.