Putting the Customer at the Center of Your Lead Sc - American Marketing Association

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Date: May 21 , 2008 11:00 am - 12:00 pm CST

Topic: Putting the Customer at the Center of Your Lead Scoring

Guests: Tim Wilson, Vice President, Services, Bulldog Solutions

You score your leads and use that score to determine which leads are qualified and which are not. But, somehow, your Sales organization still complains that the leads aren't good enough. What are you doing wrong? And how can you make it right? In this session, Tim Wilson, VP, Services for lead optimization company Bulldog Solutions, will explain how to take your lead scoring to the next level�a level that considers not only your desire to speak to a prospect, but that prospect's desire to speak to you. You'll learn how multidimensional lead scoring can help you make your lead generation program more testable, more tunable and more effective by putting the customer at the center of the equation.

Target both the AMA's 38,000 members as well as the over 750,000 marketing professionals working today in the U.S. and Canada.

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