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Reed Holden, DBA, is a well-known pricing guru and cofounder of Holden Advisors (holdenadvisors.com), a consultancy that works with business-to-business firms to design and implement value-driven pricing strategies to increase profitability. Dr. Holden will show businesses how to go beyond cost cutting and price discounting for improving financial stability, protecting valuable offerings, and growing profits in a slumping economy. Learn how to invest in innovation; play better poker with customers; add new products and services that give you greater pricing flexibility; and have lower-value flanking products while continuing to produce higher-value, higher-priced offerings. Find out how smart companies are actually increasing revenue in the current economy.

Books can be purchased at www.pricingwithconfidencebook.com or www.amazon.com.