eBridge reduces CPA by almost 40% for its Web hosting advertisers with Revenue Science Search Re-Targeting^™

Synopsis:

eBridge Marketing Solutions is a leading provider of Internet marketing solutions for online advertisers. Its clients include Web hosting advertisers that are among the top buyers of paid search in the industry. eBridge was looking for a way to help these clients optimize their search ad spend and lower their cost per acquisition (CPA).

eBridge found the solution with Revenue Science’s Search Re-Targeting Program. This program helps extend search dollars by re-targeting searchers who click on the advertiser's ad but don't immediately convert. After the searcher leaves the advertiser's site, the program re-targets ads at them across a network of sites representing 30 billion impressions per month.

After implementing the program with its Web hosting advertisers, eBridge saw their CPA fall by nearly 40 percent. The advertisers were so pleased with the results that 100 percent of them renewed their campaigns with eBridge. And the success of the program has enabled eBridge to expand program adoption among its other clients.

CLIENT:
eBridge Marketing Solutions representing multiple Web hosting advertisers
• Almost 40% reduction in CPA for advertisers using Revenue Science program
• 100% campaign renewal and increase in program adoption
• Improved campaign performance with personalized support to help optimize media plans
• An ideal complement to advertisers' existing paid search programs

“Revenue Science Search Re-Targeting is the perfect way to maximize clients' existing search dollars. Our clients saw an almost 40% decrease in CPA.” -- Hartland Ross, President and CEO, eBridge Marketing Solutions

Company:
eBridge Marketing Solutions is a leading provider of Internet marketing solutions for online advertisers. Its clients include technology companies such as Web hosting advertisers that are among the top buyers of paid search in the industry.

Situation:
eBridge's Web hosting clients are big spenders of search marketing. But the agency wanted to achieve more with its clients' ad dollars. As cost per click for paid search rises and less than 25 percent of purchases happen on the day of an initial search, the agency was looking for a way to lower its clients' cost per acquisition (CPA) and optimize their existing search ad spend.

eBridge found the solution with Revenue Science’s Search Re-Targeting Program. This program helps extend search dollars by re-targeting searchers who click on the advertiser's ad but don't immediately convert. After the searcher leaves the advertiser's site, the program re-targets ads at them across a network of sites representing 30 billion impressions per month. This means advertisers can re-message to their target audience during the most pivotal time in their decision cycle.

Results:
eBridge implemented the Revenue Science Search Re-Targeting Program with some of its top Web hosting advertisers. Since then, eBridge has seen an almost 40 percent reduction in CPA for these advertisers. The results were so impressive that all existing advertisers renewed the program, and eBridge expanded program adoption among their clients.

"The Revenue Science Search Re-Targeting Program gave us a compelling new offering to recommend to clients as part of an integrated search media plan. Our clients are really interested once they see how effective the program is at maximizing dollars spent on paid search," says Hartland Ross, President and CEO of eBridge Marketing Solutions.

The agency was also able to help clients optimize their Search Re-Targeting campaigns through exceptional customer service from Revenue Science. A dedicated customer experience manager helped the agency get started, analyze clickthroughs and conversions, and make adjustments to improve campaign performance.

Learn More about Revenue Science Search Re-Targeting
To learn how you can extend dollars and results for your current paid search program with Search Re-Targeting, contact Revenue Science at sales@revenuescience.com or call 1.888.308.3444.

About eBridge Marketing Solutions
eBridge Marketing Solutions makes online advertising simple. Their online marketing consulting services will better position your products and/or services for your appropriate target market so you will see increased qualified website traffic in less time and at a lower cost. Their knowledgeable website marketing consultants are extremely well connected and work with hundreds of online advertising sites as well as numerous email lists, list managers, networks and search engine optimization services to save you, the advertiser, both time and money. For more information, visit http://www.ebridgemarketingsolutions.com.

About Revenue Science
Revenue Science is the Behavioral Targeting leader for brand and search advertising with the science, service and scale that make targeted advertising easy to buy. The Revenue Science Behavioral Targeting Marketplace™ connects marketers to qualified audiences while creating a more relevant consumer experience. Innovative programs provide behaviorally targeted solutions with proven results to the world’s top brand and search advertisers.

With Revenue Science Search Re-Targeting™, advertisers can extend search marketing results and lower CPA by identifying and re-targeting a qualified audience after their initial search. This program provides the most cost-effective way to influence and drive conversions from your target audience during the most pivotal time of their purchase cycle.

For more information, visit www.revenuescience.com.