Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications. bimonthly, peer-reviewed journal is published for technically oriented research analysts, educators, and statisticians.
Print ISSN: 0022-2437; Online ISSN: 1547-7193
Frequency: Bimonthly; Current Volume: 45
Editor & Staff Contacts JMR Manuscript Central
Previous Editors Awards
JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing.
The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems. contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques. review and comment on the developments and concepts in related fields that have bearing on the research industry and its practices.
In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.
Visit the Academic Resource Center (ARC) for content devoted to the needs of marketing educators and doctoral students. The ARC features course materials, research tools, information on conferences and events, and other items of interest to the academic community.
Announcements
Nominations Sought for Editor of JMR
The American Marketing Association is seeking nominations and applications for the editor-designate of Journal of Marketing Research, the AMA’s premier journal dedicated to publishing the best empirical and theoretical research in marketing. The editor’s three-year term starts July 1, 2009, following the term of current editor Joel Huber, and ends June 30, 2012. The major criteria in evaluating candidates are the following:
- Recognized authority in the area of marketing,
- Evidence of outstanding service as a reviewer,
- Evidence of administrative ability,
- Commitment by the potential editor’s employer for resource support,
- Agreement to operate within AMA policies and strategic guidelines, and
- Willingness to make the time commitment.
Nominations and applications, including a copy of the nominee’s resume, should be sent no later than September 15, 2008, to Richard J. Lutz, Department of Marketing, Warrington College of Business Administration, University of Florida, 212 Bryan Hall, PO Box 117155, Gainesville, FL 32611-7155, or by e-mail to richard.lutz@cba.ufl.edu. For questions, contact Rich at richard.lutz@cba.ufl.edu or (352) 273-3273.