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    Dictionary of Marketing Terms
 
  Search for a specific marketing term...
4077 terms in dictionary.   
       
    search definitions also   ( search tips )
 
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H  
HTML banner hard-sell high income countries horizontal merger
HTML e-mail (email) harvest market position high involvement horizontal organization
HTS harvesting strategy high-pressure selling horizontal price-fixing
HUT headline hired hand horizontal structure of the sales organization
Harmonized Tariff System (HTS) health care marketing hit hot money
Hart- Scott-Rodino Antitrust Improvement Act (1976 heavy equipment hit rate house account
Hendry model hedging hold strategy house agency
Hierarchical Elimination Model hedonistic consumption home improvement center house brand
Household Goods Carrier Operations Act (1980) heuristic home page house publication
habit hiatus homemade diversification theorem house-to-house salesperson
habit formation hierarchical business structure homeostasis households using television
habitual decision making hierarchical choice model horizontal buy human ecology
halo effect hierarchical organization horizontal competition hypermarket
hand marking hierarchical pyramid design horizontal cooperative advertising hypothesis
hand-to-mouth buying hierarchy of effects model horizontal diversification
handbill hierarchy of merchandising information horizontal expansion
hard goods hierarchy of needs horizontal integration

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