Marketing Terms Dictionary - American Marketing Association

PAR ROI	place marketing	price guideline	product-related buying criteria
PIMS Program	place utility	price leader	product/market matrix
PLC	planned buying	price leadership	production
PMSA	planned buying vs. unplanned buying	price lining	production cost
POS	planned economy	price maintenance	production function
POSSE	planned obsolescence	price model	production orientation
PRIZM	planned stock	price off	production scheduling
PSA	planned urban development	price promotion	production structure
PUA	planning	price reduction	production unit accounting (PUA)
PX	planning horizon	price sensitivity meter	productivity
Parfitt-Collins model	planogram	price structure	productivity sales goal
Poisson process	plus-one dialing	price thresholds	professional advertising
Production era	point of diminishing return	price-quality relationship	professional discount
Profit	point of negative return	primary advertising	professional services marketing
Profit Impact on Market Strategies	point of sale transfer	primary buying motive	profit analysis
Prosperity	point size	primary data	profit maximization objective
Pure Food and Drug Act (1906)	point system	primary demand	profit-volume ratio
package	point-of-purchase (POP)	primary metropolitan statistical area (PMSA)	profiteering
package delivery service	point-of-purchase advertising	primary package	profits
packaged good	point-of-purchase display	primary readers	program
packaging	point-of-sale (POS)	primary trade zone	program delivery
page view	point-of-sale display	principal	programmed merchandise agreement
paid circulation	polarity of retail trade	privacy policy	programmed merchandising
pallet	policy adjustment	private carrier	project
palming off	political environment	private label	projection
panel (omnibus)	political marketing	private nonprofit marketer	projective techniques
panel (true)	political risk	private sector	promise of performance
parallel barter	political unification	privity of contract	promotion
parallel pricing	political union	prizes	promotion mix
parallel trading	pollution	proactive moves	promotion models
parasite store	polycentric orientation	proactive pricing	promotion, word-of-mouth
partially integrated division	polycentric pricing policy	probabilistic model	promotional advertising
parts	polygon	probability mixture model	promotional allowance
parts, component	pool	probability sample	promotional campaign
party selling	pool-out	probe	promotional department store
pass strategy	pooled buying	probit model	promotional discount
pass up method	pooling	problem child	promotional elasticity of demand
pass-along deal	pop-under ad	problem recognition	promotional package
pass-along readers	pop-up ad	problem recognition, in organizational buying	promotional stock
pass-through rate	popularity	problem solution approach	proof-of-purchase
paste-up	population	problems	propaganda
patent	population characteristics	process specifications	propensity to consume
patent medicines	portal	processed materials	proposal evaluation and selection
patronage discount	portfolio	procurement	proposal solicitation
patronage dividend	portfolio analysis	producer market	proprietary
patronage motives	portfolio investment	producer price index	proprietary drugs
pay per click search engine (PPCSE)	portfolio management	producers' cooperative marketing	proprietary store
pay per sale (PPS)	portfolio models	producers' goods	prospect
pay, of salespeople	position analysis	product	prospecting
pay- per-lead (PPL)	position description	product adaptation	protection department
pay-per-click (PPC)	positioning	product adoption process	protectionism
payback	positioning analysis	product and business portfolio models	protective tariff
payment	positive disconfirmation	product approach	prototype
payment threshold	positive reference group	product assortment	proximo dating
payment time and conditions	positive valence	product attributes	pruning decision
payout budgeting	possession utility	product benefit	psychic income
penetration price policy	post buy analysis	product brand	psychoanalytic theory
perceived-value pricing	post exchange	product champion	psychogenic drives
percent-of-sales budgeting	post-buy analysis	product class	psychographic analysis
perception	post-purchase dissonance	product concept	psychographic segmentation
perceptual threshold	post-purchase evaluation	product decision	psychographics
perfect competition	post-sale service	product decision model	psychological drives
performance monitoring	post-testing	product deletion	psychological perceived risk
performance objectives	postindustrial society	product demonstration	psychological pricing
performance review	postindustrialized country	product design models	psychological stress
periodic inventory system	postpone method	product development	public affairs
peripheral route to persuasion	postponement	product differentiation	public convenience and necessity
perishable merchandise	postpurchase costs	product elimination	public domain
permanent income hypothesis	potential rating index for zip markets (PRIZM)	product evolution	public market
permission marketing	potential value	product feature	public nonprofit marketer
perpetual inventory system	poverty level	product form	public opinion
person marketing	pragmatic validity	product hierarchy	public policy
personal consumption expenditure	pre-sale service	product idea	public relations
personal disposable income	pre-test market-based models	product innovation	public relations manager
personal finance company	preapproach	product introduction	public sector
personal goal setting	predatory pricing	product liability	public service announcement (PSA)
personal income	predictive validity	product life cycle	publicist
personal influence	predisposed to buying stage	product line	publicity
personal interview	preemptive pricing	product line optimization	publicity functional expense
personal judgment	preference	product management organization	publics
personal relationships in organizational buying	preferential tariff	product manager	puffery
personal savings	preindustrialized country	product mix	pull strategy
personal selling	premarking	product modification	pulsing
personal selling activities	premium	product performance tracking	punch card
personality	prepaid rate	product planning	punishment
persuading current users to increase usage	prepricing	product planning manager	purchase
persuasion	preprint	product portfolio	purchase analysis
phantom freight	preprint advertising	product portfolio analysis	purchase contract
pharmacy	prepurchase expectations	product portfolio decision	purchase decision, in organizational buying
physical distribution	preretailing	product positioning	purchase history
physical distribution agency	presentation, sales	product proliferation	purchase incidence decision
physical distribution manager	press clipping bureau	product publicity	purchase intention
physical inventory	press conference	product publicity manager	purchase order
physical perceived risk	press party	product purchase model	purchase requisition
physical possession	prestige needs	product quality	purchase returns and allowances
physiological balance	pretest	product repositioning	purchase stage, in organizational buying
physiological motives	pretesting	product safety	purchasing
physiological needs	price	product specialization	purchasing agent
physiological reaction technique	price awareness	product specialization coverage	purchasing department
piecemeal processing	price bundling	product specifications	purchasing manual
piggyback	price code	product symbolism	purchasing power
piggyback marketing	price competition	product trade life cycle	purchasing power parity
pilferage	price consciousness	product transformation	pure competition
pioneer selling	price control	product trial	purposive sample
pioneering advantage	price cutting	product use test	push money
pioneering innovativeness	price discrimination	product value	push strategy
pioneering stage	price elasticity of demand	product-line pricing
pioneering strategy	price fixing	product-market concentration strategies
pipeline	price guarantee	product-market definition